Problem
How to make a previous design feel new?

Solution
Focus on whats new, from the finishes to the capabilities. Keeping the site short and focused, highlighting how one of iPhone's favorite design's just got even better.
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Problem
How to show a new product, with integral accessories?

Solution
Simply show how each tool brings the iPad alive in a new way, making it more than just a tablet.

Problem
The current site is too complex, we need to show the new UI in a simple, easy to use website.

Solution
Design a single page with sections that can expand for more information, allowing the user to easily see what is available and then dive deeper into the content that interests them.
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Problem
We wanted to show a glimpse of what the website offered in a unique way while also showing Siri in a new light.

Solution
Create a beautiful reveal of Siri on Mac OS, while also creating a unique chapter navigation for the content on the site. This allow the user to preview the content, and then click in to learn more. .

Problem
We wanted to show a glimpse of what the website offered in a unique way while also showing Siri in a new light.

Solution
Create a beautiful reveal of Siri on Mac OS, while also creating a unique chapter navigation for the content on the site. This allow the user to preview the content, and then click in to learn more.
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Problem
This was a completely new product for Apple, we had to figure out how to brand and show the complexity in a simple way.

Solution
We decided to take a life style approach, providing a window into the artists, and allowing their music be the star of Apple Music.

Problem
We wanted to visually show the amazing things that Apple was doing to help eliminate our environmental footprint.

Solution
Through large images, we made each section come to life, providing a visual cue to how we made our carbon foot print a little bit smaller. We wanted to use as much imagery to provide context to the related information.